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Writing

From the notebook

Notes on building, shipping, and the craft of indie software.

4 posts

Studio

Why We Keep Saving Things We'll Never Use : The Collector's Fallacy

Why do we save so many screenshots, articles, and bookmarks? Discover the Collector's Fallacy and why finding information matters more than saving it.

26 Jul 20266 min read
Studio

Does Anyone Else Have This Problem? Validating Hidden Pain Points

How a simple search for a screenshot became a lesson in validating hidden customer pain points — and why quiet problems are worth checking.

17 Jul 20267 min read
Engineering

How to find screenshots easily : Building Upshot

Learn how Upshot makes screenshots easy to find with swipe-to-organize folders, gamified sorting levels, and offline OCR search powered by Google ML Kit — a free Android screenshot organizer.

30 Jun 20266 min read
Studio

Why We Built Upshot : solving the screenshot clutter problem

From flight tickets, boarding passes to restaurant recommendations, we take too many screenshots and they become part of our second brain — but they are impossible to search. Read why we created Upshot to fix this issue and try the app for yourself.

27 Jun 20265 min read
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